Testing the Hypothesis, Part 2
Inside the Boundary
Who is in: People who have gaming consoles and hate when they get sweat on their controllers and have to share with their friends
What the need is: to find a solution to constantly having to pass around wet controllers
Why the need exists: because there has yet to be a device made to limit how much someone sweats when they are playing a video game
Outside the Boundary
Who is not: people who do not having gaming consoles, people who do not sweat that much, or people who do not care about sharing sweaty controllers
What the need is not: the need is not to have a grip on a controller because that just helps someone hold on to the controller, it does not limit how much someone sweats
Alternative explanations: outsider's needs may be different because they do not care about how much they sweat and may just want a grip on a controller because it helps you hold on even if you do sweat
After interviewing 5 people who should have the unmet need I have identified, but, for whatever reason, do not, I realized that the main reason people do not have this need for a cooling controller is because they do not think it is worth the extra 50 dollars or however much the new controller would cost. All 5 people, when asked and interviewed, said that they would not want to go out to the store and buy a whole new controller and would just deal with having sweaty controllers. All 5 people interviewed were college students and thus are tight with money, which could be the reason for them not having the need to fulfill the unmet need that I identified. They did say that they would be happier with a cooling controller, but it is not an absolute need and it would not change their gaming experience enough for them to spend a considerable amount of money on a cooling controller.
Hi,
ReplyDeleteYou did a great job coming up with a really interesting and unique opportunity. Your product and research are well defined and there is definitely an idea that can be solved. You did a great job at mapping out the exact product you are going to sell and how you're going to be solving the problem you came up with, and your interviews were very in depth. Good job!
Hey Reed, I really like this opportunity because it is out of the box thinking. I agree with you about interviewing college students and money being tight. I think if you were to interview young professionals or even older gamers you may find that they would be willing to go out and spend the extra money for the controller. I think the road block would be making sure that you don't have issues with the cooling system in the controller. It seems very technical and one of those type of opportunities that is there but would be costly to create and make sure it will not malfunction for customers. If you were able to build this at a low cost and produce it at a low cost then I think the opportunity could really open doors within the gaming community.
ReplyDeleteHello,
ReplyDeleteI like this concept since it is trying to make the gaming experience overall more fun. You did a good job of seeing who is inside and outside your boundaries. I think people may not go out of there way to buy the controller if they do not sweat much. However if they are buying a new controller anyways they may buy yours just cause of the added comfort. Overall good job!
I like this idea a lot. Very interesting. Its hard to hold on to that controller sometimes when your hands start sweating. This will probably increase the price of controllers though but will probably be worth it. This will make gaming more comfortable and enjoyable. This was really good, great job on this one Reed.
ReplyDeleteHi Reed,
ReplyDeleteThis is a great idea. My little brother is a big gamer and he get really mad when his hands get sweaty. When it gets sweaty the rubber is too slick and he performs worst. A lot fo gamers would really like this product and ensure that they get it so they can perform at their most in gaming.
Hi Reed! Very interstening réponse on the interviews. I wouldn't mind spending the extra fifty dollars, but again, the fact that I already have a controller, does put it into a bit of a pickle. I can see why money would be an issue as well, but I suppose it doesn't relate to all college students. I am in college as well obviously, but I make decent enough money to the point where I'm not worried about spending an extra $50 on something so beneficial. So although the product may not work for all, there is still a great amount of gamers out there that would love to have that product in their hands!
ReplyDeleteReed,
ReplyDeleteMy comment just got deleted so now I have to rewrite it. You've already laid out your business' biggest issue -- making the product affordable. The only reason cooling controllers aren't already being sold on a mass-market level is because all businesses who have tried to do so have failed to make their product affordable (at least in comparison to traditional gaming controllers). Prioritize making your product affordable for the common consumer and you may very well have a very profitable business in the making.